INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
INTRODUCING MADNESS VENTURES
We’re Product Madness, one of the world’s largest mobile game studios and we're on a mission to help ambitious game entrepreneurs launch their early stage game to champion all the app store charts, and beyond.
If you’ve got the right gaming experience and an innovative game plan, we’ll be there to help guide, mentor and steer you towards future gaming glory.
We are looking for experienced mobile gaming individuals or teams to submit an early-stage free-to-play mobile game with game mechanics that involve an element of chance. Your game must include the following key elements:
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
WHAT ARE 'CHANCE-BASED GAMES'?
We’re looking for a very specific genre of mobile games where the functionality has a strong element of chance or probability. A game of chance is a game whose outcome is strongly influenced by randomizing elements. Common game symbols include dice, spinning tops, playing cards or numbered balls drawn from a container.
We specialize in entertaining millions of players each and every day through our chance-based games, and while your game doesn’t have to fall into the traditional genre of ‘Social Casino’ games, it needs to utilize this principle of chance-based entertainment.
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU?
To provide you with the tools and finance to make your game a success, we will cover the costs of:
If your prototype does well on our pre-agreed KPIs, we’ll support with further funding towards another prototype, and beyond - to full game development.
We will use our marketing expertise and resources to measure your game's performance against its KPIs in order to validate market acceptance at each stage of the process.
By joining our program, our friends become your friends! You will join our experienced mentors, service providers, legal consultants and more. Everybody you need to know, in fact. All in one Mad place!
If you’ve got gaming experience and a ‘smashing’ chance-based game idea, and provided you meet the criteria set out in our Terms and Conditions, then we want to hear from you!
After submitting your application you'll receive an NDA to sign & return to us.
We’ll then share a short questionnaire, to help us get to know each other better.
With a clearer understanding of your fit into our program, it’s time to start on your pitch. This is your moment to strut your stuff to us! But don’t worry, we will provide a helpful template and tell you everything you need to know about our assessment criteria.
The Madness Ventures team will review your pitch application to assess fit with our program. If we need more information at this point, we will be in contact.
If we like what we see, we’ll invite you for an interview to discuss your ideas and ask further questions.
If everything goes smoothly, we will ask you to sign an agreement - at which point you will successfully be part of our Madness Ventures program!
Having a great idea is necessary, but not sufficient. To achieve true success, we believe a game needs equal parts of science and creativity - and a bit of nurturing from our ‘Madness Mentors’ powering your game all the way!
In a nutshell:
Flight technology, online telecommunications and social investment network: these are just a few of the areas where Zvika earned his stripes in the business world. Strategy and development is his specialty, and he will use his expertise to help transform your game from play-time to pay-time.
Lucky Number: 100. Because that’s what I'm giving everything in life!
In a nutshell:
Nicolas has a confession to make: He is a serial startup creator. The founder of four successful companies, he most recently sold Playsoft, a mobile gaming studio that developed more than fifty games. Now he brings his in-depth understanding of free2play design and production know-how to help you forge your own path on the MadnessVenture.
Lucky Number: 51, Because he helped craft and develop 50 games. It’s time to make yours 51.
In a nutshell:
If creating new mobile games is the question, then what is the answer? It must be Maya Hofree. As VP New Games at Product Madness, Maya is your go-to person for all things from game conceptualisation to development. Her in-depth knowledge of the industry, and what it takes to actually make a successful new game, is sure to be the secret sauce to your future success.
Lucky Number: Sorry she can’t disclose that - it’s a part of the “secret sauce”. You gotta’ sign up to find out!
In a nutshell:
The key to making impactful marketing is knowing first how to analyze the data. For this reason, Varun’s one true love is spreadsheets, followed closely by PowerPoint presentations. He will take both you and your game on a journey through the mysterious world of marketing, and you’re sure to come out the other side with the ultimate and elusive treasure: new player growth!
Lucky Number: 21.23476. Because at 21 he first discovered the true power of data analysis. And the .23476, because details are important.
In a nutshell:
When asked what makes a successful chance based game. Tali brings to the table over 6 years of experience in the social casino mobile space as a Product Director. This, along with her diverse experience across business & technology, is sure to help you dress your game for success.
Lucky Number: 13. Because she doesn't believe in chance or superstitions, she believes in engaging core loops.
In a nutshell:
During his ten years in the games industry, Jesus has done the math: People-first values + game studios = a mad winning success! And this isn't an untested theory either, because it is this people-first mindset that has enabled Jesus to create and scale multiple B2B and B2C within the industry.
Lucky Number: 3. Because it's me + you + your future success
In a nutshell:
Flight technology, online telecommunications and social investment network: these are just a few of the areas where Zvika earned his stripes in the business world. Strategy and development is his specialty, and he will use his expertise to help transform your game from play-time to pay-time.
Lucky Number: 100. Because that’s what I'm giving everything in life!
You maintain your creative independence, we are around to offer advice from industry veterans, and financial cover for development and testing.
The platform is mobile games, however, you can pick any genre in Casual F2P - as long as it offers a strong element of chance. Please note we are not looking at hypercasual, mid-core, or hardcore.
25-55 years old, focus on western markets (Europe / US mainly)
This depends on how successful your game is! Your game will progress through our stages if it hits its KPI targets. As a guide, we expect you to build an initial prototype in 2-3 months for your first market test. If we see good performance vs our agreed KPIs, then we’d expect a second prototype to take another 3-4 months to build, before we can launch another market test and decide together on full scale development.
We are open to discuss collaborations on projects from all over the world, however, there are some countries that we unfortunately cannot accept applications from at this time. These locations are: Afghanistan, China, Cuba, Iran, Iraq, Lebanon, Macau, North Korea, Sudan, Syria, Russia and Belarus
This is a fully remote program.
Yes! You keep the intellectual property rights.
You’ll receive more information along with your NDA on the chance-based element.
We’re looking for game entrepreneurs with a minimum of 3-5 years of game industry experience.
In order to be considered for this awesome programme, applicants must submit an investor-like pitch presentation based on a guided questionnaire we provide. For more information, please review the Official Rules documentation
Our application review team are industry veterans with decades of experience in the gaming industry. When reviewing an application, we will consider a number of factors, including game mission & core play, audience appeal, current development stage of the game, team’s experience, game market appeal, and commercial potential. The pitch template we provide lists all areas you need to qualify in.
We’re open to having a conversation about all projects, even at concept stage.
Once accepted, the game will go through development and testing stages, where it will be targeting a set of pre-agreed KPIs. These stages include a basic prototype, a complete prototype, and finally, if all goes well - full product development.
If we decide that your pitch meets our criteria, we will be in touch within 3 weeks from receiving your pitch deck. If we decide your pitch isn’t for Madness Ventures, we will do our best to let you know within 6 weeks.
In a nutshell, we will finance the prototype stages covering the core development team. We also provide UA support for market testing your prototypes. In exchange, we ask for a share of revenue generated if the game is monetised. The agreement will be shared during the initial screening phase.
We continue to fund your prototype development as long as it's achieving all its pre-agreed KPIs. If your game fails to meet its KPIs, we will conclude the funding on our end. This does not mean that you’ll need to return funding, unless your game ends up monetizing.
No, we do not take equity for funding your prototypes. If your prototype performs well enough to qualify for full game production, then we will look to establish a separate agreement as part of full game production only.
No, we don’t ask you to pay to join our program.
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