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INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

INTRODUCING MADNESS VENTURES

WHAT ISMADNESS VENTURES?

We’re Product Madness, one of the world’s largest mobile game studios and we're on a mission to help ambitious game entrepreneurs launch their early stage game to champion all the app store charts, and  beyond.

If you’ve got the right gaming experience and an innovative game plan, we’ll be there to help guide, mentor and steer you towards future gaming glory.

 

ARE YOU READYFOR THE ADVENTURE?

 

We are looking for experienced mobile gaming individuals or teams to submit an early-stage free-to-play mobile game with game mechanics that involve an element of chance.  Your game must include the following key elements:

  • Chance-based core gameplay based on the probability of random outcomes
  • An element of innovation that sets it apart from the competition
  • Ambitious vision that can scale globally

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

WHAT ARE 'CHANCE-BASED GAMES'?

We’re looking for a very specific genre of mobile games where the functionality has a strong element of chance or probability.  A game of chance is a game whose outcome is strongly influenced by randomizing elements. Common game symbols include dice, spinning tops, playing cards or numbered balls drawn from a container.

We specialize in entertaining millions of players each and every day through our chance-based games, and while your game doesn’t have to fall into the traditional genre of ‘Social Casino’ games, it needs to utilize this principle of chance-based entertainment.

 

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

WHAT’S IN IT FOR YOU?

FUNDING

To provide you with the tools and finance to make your game a success, we will cover the costs of:

  • a core development team, to build your game prototype 
  • UA for market testing

If your prototype does well on our pre-agreed KPIs, we’ll support with further funding towards another prototype, and beyond - to full game development.
 

MARKETING

We will use our marketing expertise and resources to measure your game's performance against its KPIs in order to validate market acceptance at each stage of the process.

EXPERT SUPPORT & MENTORING

By joining our program, our friends become your friends! You will join our experienced mentors, service providers, legal consultants and more. Everybody you need to know, in fact. All in one Mad place!

READY FOR THE MADNESS VENTURE?

If you’ve got gaming experience and a ‘smashing’ chance-based game idea, and provided you meet the criteria set out in our Terms and Conditions, then we want to hear from you!

1

Apply

After submitting your application you'll receive an NDA to sign & return to us. 

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2

SUBMIT YOUR PITCH

We’ll then share a short questionnaire, to help us get to know each other better.

With a clearer understanding of your fit into our program, it’s time to start on your pitch. This is your moment to strut your stuff to us!  But don’t worry, we will provide a helpful template and tell you everything you need to know about our assessment criteria.

3

PITCH ASSESSMENT

The Madness Ventures team will review your pitch application to assess fit with our program. If we need more information at this point, we will be in contact.

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4

THE BIG MEET UP!

If we like what we see, we’ll invite you for an interview to discuss your ideas and ask further questions.

5

WELCOME TO THE MADNESS

If everything goes smoothly, we will ask you to sign an agreement - at which point you will successfully be part of our Madness Ventures program!

JOIN US NOW

Please complete this initial application form to begin your journey with Madness Ventures. Fields marked * are required. 
(Unfortunately, there are some locations we cannot accept applications from. Please refer to the list below and in the FAQ section.)

SAY “HELLO” TO YOUR MENTORS

Having a great idea is necessary, but not sufficient. To achieve true success, we believe a game needs equal parts of science and creativity - and a bit of nurturing from our ‘Madness Mentors’ powering your game all the way!

VP Strategy & Business Development

Zvika Pakula

In a nutshell:

Flight technology, online telecommunications and social investment network: these are just a few of the areas where Zvika earned his stripes in the business world. Strategy and development is his specialty, and he will use his expertise to help transform your game from play-time to pay-time.

Lucky Number: 100. Because that’s what I'm giving everything in life!

Contact Us

If you have any further questions about the program, please contact us.

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FAQS

ABOUT MADNESS VENTURES
How involved will Product Madness be in the creative process?

You maintain your creative independence, we are around to offer advice from industry veterans, and financial cover for development and testing. 

Do you prefer a specific platform or genre?

The platform is mobile games, however, you can pick any genre in Casual F2P - as long as it offers a strong element of chance. Please note we are not looking at hypercasual, mid-core, or hardcore. 

 

What should the target audience for my game be?

25-55 years old, focus on western markets (Europe / US mainly)

How long does the program last?

This depends on how successful your game is! Your game will progress through our stages if it hits its KPI targets. As a guide, we expect you to build an initial prototype in 2-3 months for your first market test. If we see good performance vs our agreed KPIs, then we’d expect a second prototype to take another 3-4 months to build, before we can launch another market test and decide together on full scale development.

Which global locations does Product Madness offer Madness Ventures to?

We are open to discuss collaborations on projects from all over the world, however, there are some countries that we unfortunately cannot accept applications from at this time. These locations are: Afghanistan, China, Cuba, Iran, Iraq, Lebanon, Macau, North Korea, Sudan, Syria, Russia and Belarus

Do we have to work on-site, at the Product Madness office?

This is a fully remote program.

Do I get to keep the intellectual property rights?

Yes! You keep the intellectual property rights.

Do you have more information on the chance-based element that is required?

You’ll receive more information along with your NDA on the chance-based element.

How many years of experience do you need to be in order to be considered for this programme?

We’re looking for game entrepreneurs with a minimum of 3-5 years of game industry experience.

APPLICATION PROCESS
How to Apply?

In order to be considered for this awesome programme, applicants must submit an investor-like pitch presentation based on a guided questionnaire we provide.  For more information, please review the Official Rules documentation

What are your project selection criteria?

Our application review team are industry veterans with decades of experience in the gaming industry. When reviewing an application, we will consider a number of factors, including game mission & core play, audience appeal, current development stage of the game, team’s experience, game market appeal, and commercial potential.  The pitch template we provide lists all areas you need to qualify in.

In what stage of development should my game be in order to apply?

We’re open to having a conversation about all projects, even at concept stage.

What happens once I get accepted to the program?

Once accepted, the game will go through development and testing stages, where it will be targeting a set of pre-agreed KPIs. These stages include a basic prototype, a complete prototype, and finally, if all goes well - full product development.

When will I hear back if my pitch was accepted by Madness Ventures?

If we decide that your pitch meets our criteria, we will be in touch within 3 weeks from receiving your pitch deck. If we decide your pitch isn’t for Madness Ventures, we will do our best to let you know within 6 weeks. 

 

FUNDING
Please explain the Development Agreement and funding system

In a nutshell, we will finance the prototype stages covering the core development team. We also provide UA support for market testing your prototypes. In exchange, we ask for a share of revenue generated if the game is monetised. The agreement will be shared during the initial screening phase.

If my game does not pass a prototype stage, do I have to return my funding?

We continue to fund your prototype development as long as it's achieving all its pre-agreed KPIs. If your game fails to meet its KPIs, we will conclude the funding on our end.  This does not mean that you’ll need to return funding, unless your game ends up monetizing.

Do you take equity in your startups?

No, we do not take equity for funding your prototypes. If your prototype performs well enough to qualify for full game production, then we will look to establish a separate agreement as part of full game production only.

Does it cost money to participate in the Madness Ventures program?

No, we don’t ask you to pay to join our program.